Baer Edge Advetising

How The Baer Edge Prepared For The Biggest Shift in Facebook Advertising History — and Why Our Clients Are Already Winning in 2026

How The Baer Edge Spent 2025 Building for the Biggest Shift in Facebook Advertising History — and Why Our Clients The Algorithm Changed. We Were Ready. In late 2024, Meta quietly began deploying a new ad delivery system called Andromeda. By October 2025, the global rollout was complete — and Facebook and Instagram advertising had…

facebook andromeda

Meta’s Andromeda Update: Everything Advertisers Need to Know About the Biggest Shift in Facebook and Instagram Advertising

What Is Meta’s Andromeda Update? Meta’s Andromeda update is a complete overhaul of the ad delivery system that powers Facebook and Instagram advertising. It replaced the legacy ad retrieval engine that advertisers had relied on for years with an entirely new AI-driven system built on advanced machine learning, deep neural networks, and custom hardware including…

Using AI in Marketing: The Pros, the Cons, and the Reality for Growing Businesses

A Data-Backed Guide to Getting AI Right Without Losing Your Brand AI Is Everywhere in Marketing. The Results Are Mixed. Artificial intelligence has officially moved from experiment to expectation in marketing. The AI marketing industry has grown from $12 billion in 2020 to $47.32 billion in 2025 — a 293% increase in just five years…

Why DIY Marketing Costs More Than You Think — and What Smart Business Owners Do Instead

The Tools Are Free. The Results Aren’t. If you’re a business owner who believes the internet is free — and that you should be able to handle your own marketing — you’re not entirely wrong. Posting on social media costs nothing. Google accounts are free. Email platforms have starter plans. Website builders promise drag-and-drop success.…

ott advertising

Why OTT Advertising Is More Effective Than Traditional TV Advertising in 2025

Introduction: The Streaming-First Advertising Era The way Americans consume television has fundamentally changed — and advertising must change with it. In July 2022, U.S. streaming usage surpassed traditional cable TV for the first time, and there has been no reversal. As of 2025, streaming accounts for 43.8% of all U.S. TV viewing time, and 96%…

Why Digital Marketing Is More Effective Than Traditional Advertising

Why Digital Marketing Is More Effective Than Traditional Advertising

Introduction: The Digital-First Marketing Era The advertising landscape has undergone a seismic transformation. What was once dominated by television, radio, and print is now a digital-first ecosystem where data, precision, and real-time optimization drive results. In 2026, more than 6 billion people use the internet globally, and digital channels account for 74.4% of total advertising…