What Is EdgeID? How We Turn Your Anonymous Website Visitors Into Revenue Your website is working. Traffic is coming in. But here’s the uncomfortable truth — 98% of your visitors leave without ever converting, and you have no idea who they were or how to reach them again. That’s not a traffic problem. That’s a…
By The Baer Edge | Franchise Marketing Strategy | 7 min read You did everything right. You researched the franchise. You signed the agreement. You went through training, built out the location, hired the team, and opened the doors. You followed the playbook — because that’s what franchisees do. And for a while, the corporate…
How The Baer Edge Spent 2025 Building for the Biggest Shift in Facebook Advertising History — and Why Our Clients The Algorithm Changed. We Were Ready. In late 2024, Meta quietly began deploying a new ad delivery system called Andromeda. By October 2025, the global rollout was complete — and Facebook and Instagram advertising had…
What Is Meta’s Andromeda Update? Meta’s Andromeda update is a complete overhaul of the ad delivery system that powers Facebook and Instagram advertising. It replaced the legacy ad retrieval engine that advertisers had relied on for years with an entirely new AI-driven system built on advanced machine learning, deep neural networks, and custom hardware including…
A Data-Backed Guide to Getting AI Right Without Losing Your Brand AI Is Everywhere in Marketing. The Results Are Mixed. Artificial intelligence has officially moved from experiment to expectation in marketing. The AI marketing industry has grown from $12 billion in 2020 to $47.32 billion in 2025 — a 293% increase in just five years…
The Tools Are Free. The Results Aren’t. If you’re a business owner who believes the internet is free — and that you should be able to handle your own marketing — you’re not entirely wrong. Posting on social media costs nothing. Google accounts are free. Email platforms have starter plans. Website builders promise drag-and-drop success.…
Introduction: Your CRM Is Worth More Than You Think Many businesses think of a CRM (Customer Relationship Management system) as just a sales tool — a place to dump leads and set follow-up reminders. That mindset leaves a significant amount of revenue on the table. The global CRM market has reached $112.91 billion in 2025,…
Introduction: The Streaming-First Advertising Era The way Americans consume television has fundamentally changed — and advertising must change with it. In July 2022, U.S. streaming usage surpassed traditional cable TV for the first time, and there has been no reversal. As of 2025, streaming accounts for 43.8% of all U.S. TV viewing time, and 96%…
Introduction: The Digital-First Marketing Era The advertising landscape has undergone a seismic transformation. What was once dominated by television, radio, and print is now a digital-first ecosystem where data, precision, and real-time optimization drive results. In 2026, more than 6 billion people use the internet globally, and digital channels account for 74.4% of total advertising…
What this means for your site If you are mobile friendly, this change should help get more free organic traffic from people searching Google. If you are NOT mobile friendly, your traffic from Google will drastically drop. You could go from ranking on the first page of Google to not making the first 10 pages. All…