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Why OTT Advertising Is More Effective Than Traditional TV Advertising in 2025

Advertising, Business Marketing, Internet Marketing, Marketing

Introduction: The Streaming-First Advertising Era The way Americans consume television has fundamentally changed — and advertising must change with it. In July 2022, U.S. streaming usage surpassed traditional cable TV for the first time, and there has been no reversal. As of 2025, streaming accounts for 43.8% of all U.S. TV viewing time, and 96%…