Effective online marketing strategies require a complete business model. This will utilize the latest business technology of the web while reaching your company’s target market. Building a successful online marketing strategy starts with a basic understanding of search engine optimization. Next comes paid inclusions, pay per click management and web design.
Digital Marketing Concepts
The concept of marketing online has changed dramatically since the earliest days of e-commerce. Initially, the business world saw the Internet as a novel way of distributing a very limited group of products or online services. Early applications like managing electronic data (i.e., purchase orders) or the merchandising of simple products (i.e., books) have proven to be just the tip of the iceberg. Business opportunities for the Web have exploded and the concepts of search engine marketing and social media optimization have produced sophisticated tools for internet marketing.
Types of Web Marketing:
- AdWords (Pay-Per-Click)
- SEO (Search Engine Optimization)
- Social Media
- Content Marketing
- Email Marketing
History of Marketing Online
About the same time .coms fell from grace on Wall Street, marketers began looking at the Internet as a new frontier. More traditional business ideas, for consumer communications, would be challenged by a new concept of user involvement. Today, the web is a powerful platform for new or established companies. The web provides a lot of product information and retrieving information directly from the consumer is easy. These changing trends have redefined traditional relationships. They encouraged a new, innovative approach to providing better consumer solutions. Also digital marketing has provided options that are competitively priced with increased speed to market.
Cost of Internet Marketing
Internet marketing is very inexpensive when compared to the costs of more traditional media. Even with a limited advertising budget, companies can gain exposure. Marketing your company, brand, or products can done on a local or global scale. A well-designed approach to digital advertising provides an opportunity for quick results. Your website can collect an enormous amount of data for measuring various components. By using analytics and other reporting programs, your company can respond immediately and make adjustments to your marketing campaign.
Contact our office today and we will arrange to meet at your convenience to discuss the internet marketing opportunities that complement your company’s existing online business strategies.
Why The Baer Edge?
The Baer Edge has broadened their horizons as growth trends have seen Internet and Target Market Research become a key role in their advertising mix. The Baer Edge specializes in Unfair shares getting your business more than your fair share of the market! A big ad budget, a little ad budget the need for results is the same!
I have worked with Victoria for over 5 years. She is more than an advertising firm, she’s an advocate for our brands. She handles the advertising for 4 of our manufacturers and keeps track of our Co-op and always makes sure it is correctly submitted and paid to us! The Key Auto Company is grateful to have her! Thanks, Tori for all you do that goes above and beyond advertising! We appreciate you!
The Baer Edge is a longtime partner of mine. They are one of our agencies that work with car dealers for digital marketing solutions. Working with the Baer Edge makes the process of working with car dealers smoother. It allows for a centralized contact for creative direction, invoices, etc. Working with the Baer Edge could definitely make your business life easier.
We have worked with Victoria for many years and she has always made our company her top priority. We offer a unique service that requires us to have a strong web presence on both the international & national markets. Victoria and her agency are exceptionally skilled at handling complex marketing issues. What I like most is they are on top of the latest technology & trends. If you have an idea and it creates an obstacle, Victoria has the tenacity to plow through it and create something fantastic! I would not trust anyone else to get the job done right, I highly recommend her for your marketing and web
I’ve known Victoria for several years and when I needed help with my business I reached out to her. I enjoy working with Victoria because she takes all the “business of advertising my business” away
from me and that allows me to concentrate on my clients and getting their jobs done while she gets results for me and sends me new clients! She makes my job easier!
I personally recommend Victoria and her agency to others ! If you are looking for help with your business call The Baer Edge.
Victoria Baer and I have worked together for many years. You would be hard pressed to find anyone who is more invested in her client’s success than Victoria. She combines her passion with state-of-the-art marketing tools and approaches. She has a thorough understanding of the digital space and how to incorporate it into a media plan to drive real and measurable results.