How The Baer Edge Spent 2025 Building for the Biggest Shift in Facebook Advertising History — and Why Our Clients The Algorithm Changed. We Were Ready. In late 2024, Meta quietly began deploying a new ad delivery system called Andromeda. By October 2025, the global rollout was complete — and Facebook and Instagram advertising had…
DetailsWhat Is Meta’s Andromeda Update? Meta’s Andromeda update is a complete overhaul of the ad delivery system that powers Facebook and Instagram advertising. It replaced the legacy ad retrieval engine that advertisers had relied on for years with an entirely new AI-driven system built on advanced machine learning, deep neural networks, and custom hardware including…
DetailsA Data-Backed Guide to Why Reviews Matter More Than Ever The Trend That Never Fades Every few years, someone declares customer reviews “obsolete.” Algorithms change. Platforms evolve. New ad formats emerge. AI enters the chat. And every time, the prediction is the same: reviews are yesterday’s tactic and something shinier has taken their place. And…
DetailsA Data-Backed Guide to Getting AI Right Without Losing Your Brand AI Is Everywhere in Marketing. The Results Are Mixed. Artificial intelligence has officially moved from experiment to expectation in marketing. The AI marketing industry has grown from $12 billion in 2020 to $47.32 billion in 2025 — a 293% increase in just five years…
DetailsThe Tools Are Free. The Results Aren’t. If you’re a business owner who believes the internet is free — and that you should be able to handle your own marketing — you’re not entirely wrong. Posting on social media costs nothing. Google accounts are free. Email platforms have starter plans. Website builders promise drag-and-drop success.…
DetailsTop Search Engines in 2025: Market Share, Features & Rising AI Alternatives In a world powered by digital discovery, search engines remain at the core of how we navigate the internet. While Google still dominates globally, 2025 marks a significant shift—privacy-first tools, AI-driven assistants, and niche engines are gaining traction fast. Whether you’re a digital…
DetailsIntroduction: Your CRM Is Worth More Than You Think Many businesses think of a CRM (Customer Relationship Management system) as just a sales tool — a place to dump leads and set follow-up reminders. That mindset leaves a significant amount of revenue on the table. The global CRM market has reached $112.91 billion in 2025,…
DetailsGoogle AdWords Assisted Conversions (Part 6 of 6) Columns are very important in measuring the success of your campaign. Options include Impressions, Clicks, Click Through Rate, Impressions Share, Conversions and much more. A tool that users don’t utilize enough is the assisted conversions column. We will be covering this important detail in the final installment…
DetailsGoogle AdWords Remarketing / Retargeting To describe AdWords Remarketing, in a nutshell, your ads follow a user after they have left your site. Let’s just say you are shopping for the hottest shoes for spring 2017. You found the pair you like but they are out of your price range right now. A few days…
DetailsGoogle AdWords Text Ads Everyone has seen these ads while searching for something on Google. They show up at the top and bottom of the search results page. They are a good way to advertise your business or product before the organic search. The expanded text ads look like this:
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