Social networking is next step for online ads

Verne Kopytoff,  San Francisco Chronicle Staff Writer – Monday, February 16, 2009 Bombarding consumers with online banner ads, the flashier the better, has been a mainstay of Internet advertising for more than a decade.  But increasingly, marketers and the agencies that cater to them are borrowing from the social-networking craze and infusing their sales pitches…

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1 Billion Users… and counting!

Internet audience tops 1 billion Jacksonville Business Journal – by Jeff Clabaugh Washington Business Journal The total global Internet audience topped 1 billion for the first time in December, according to Reston-based comScore, which tracks Internet traffic. The Asia-Pacific region now accounts for 41 percent of all Internet users, with China ranked as the largest…

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Superbowl Ads – Just not getting it or a comic relief?

This weekend is the annual party, celebration and competition of the greatest TV Commercials… errr… we mean football teams, to play on your TV set this year.  Rumors are already swirling on who will have the best ads, who will even be advertising during the big game and what approach do businesses take this year?   Do they…

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Monday Short Set – INCREASE ADVERTISING WHILE OTHERS CUT BACK

MAINTAINING ADVERTISING DURING TOUGH TIMES CAN RAISE: VISIBILITY –  When competitors reduce advertising, there’s less media noise. MARKET SHARE – You can move past close competitors or further dominate the market by increasing share. TOP-OF-MIND AWARENESS – Customers remember you THE LEVEL OF CUSTOMER DIALOGUE –

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Small Business Resources

During these tough times, every little bit of help a business owner can receive is even more valuable. To survive, owners need to

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You Be The Boss!

You know, it’s pretty rough out there right now. Actually, it’s really rough. Everyday we hear something on the television about things in Washington not moving forward with this bailout or that bailout or you see another “going out of business” sign on the corner when you are driving to work, or maybe driving to…

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Heartful Advice about Surviving Tough Times

An email we received from Bill Harris – Founder of Centerpointe Research Institute – regarding viewing the current economy… Is all the financial turmoil–not to mention the already-existing political/election and terrorist/war stress–getting to you? We’re all connected to the financial system, and though many people have become complacent again after the bailouts, and because no…

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Another way to view the current economic situation

In the U.S., so much fear has arisen in regard to our economy. It is important for us not to look at our current economic situation as dire, or bad, or disastrous. Instead look at it as “fallow”. The wise farmer allows portions of his fields to lie fallow for a season or two in…

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The Warren Buffet Perspective

Billionaire, Warren Buffett pumped $5 billion into Goldman Sachs, and then followed that up with a $3 billion investment in General Electric. In troubled times, Warren drives a hard bargain and ends up with extraordinary value. In other words, Warren buys low and then sells high. He is a contrarian. While others go into the…

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