facebook andromeda

Meta’s Andromeda Update: Everything Advertisers Need to Know About the Biggest Shift in Facebook and Instagram Advertising

Advertising, Business Marketing, Internet Marketing, Marketing

What Is Meta’s Andromeda Update? Meta’s Andromeda update is a complete overhaul of the ad delivery system that powers Facebook and Instagram advertising. It replaced the legacy ad retrieval engine that advertisers had relied on for years with an entirely new AI-driven system built on advanced machine learning, deep neural networks, and custom hardware including…