What Is EdgeID? How We Turn Your Anonymous Website Visitors Into Revenue Your website is working. Traffic is coming in. But here’s the uncomfortable truth — 98% of your visitors leave without ever converting, and you have no idea who they were or how to reach them again. That’s not a traffic problem. That’s a…
By The Baer Edge | Franchise Marketing Strategy | 7 min read You did everything right. You researched the franchise. You signed the agreement. You went through training, built out the location, hired the team, and opened the doors. You followed the playbook — because that’s what franchisees do. And for a while, the corporate…
How The Baer Edge Spent 2025 Building for the Biggest Shift in Facebook Advertising History — and Why Our Clients The Algorithm Changed. We Were Ready. In late 2024, Meta quietly began deploying a new ad delivery system called Andromeda. By October 2025, the global rollout was complete — and Facebook and Instagram advertising had…
What Is Meta’s Andromeda Update? Meta’s Andromeda update is a complete overhaul of the ad delivery system that powers Facebook and Instagram advertising. It replaced the legacy ad retrieval engine that advertisers had relied on for years with an entirely new AI-driven system built on advanced machine learning, deep neural networks, and custom hardware including…