Introduction: The Streaming-First Advertising Era The way Americans consume television has fundamentally changed — and advertising must change with it. In July 2022, U.S. streaming usage surpassed traditional cable TV for the first time, and there has been no reversal. As of 2025, streaming accounts for 43.8% of all U.S. TV viewing time, and 96%…
Introduction: The Digital-First Marketing Era The advertising landscape has undergone a seismic transformation. What was once dominated by television, radio, and print is now a digital-first ecosystem where data, precision, and real-time optimization drive results. In 2026, more than 6 billion people use the internet globally, and digital channels account for 74.4% of total advertising…
Google AdWords for Video – Overview Since we have started covering AdWords, and the benefits of advertising on their network, we have only covered the basics. Today I will be going over their Video Ads and the awesome power of a simple video ad. AdWords for video allows you to show your ad, in the…
Jacksonville Blogging A company’s website can be one of it’s best tools to market itself. And blogging is an affordable way to do so. A good website will hold enough information to entice a potential customer to find out more about that business with the potential to using that company for their services. Along with…
1. Hold your front-end employees accountable for brand – compliant customer experiences. Many company’s have customer experience goals, but do not measure if these goals are being met. For example, some companies expect contact teams to place a post-interaction follow up calls or surveys. They ensure that the customer is satisfied with any service received.…
Consumers are demanding videos more than ever, however, businesses aren’t producing enough video content. In fact, 50 percent of Millennials prefer watching videos over reading content, according to a new study by Levels Beyond. Sixty-one percent of consumers will watch a branded video if it’s shared by a friend, according to Levels Beyond. In addition,…
The Internet added 24 million new domain names in 2008, according to a fourth quarter report by by Internet infrastructure services company VeriSign Inc.
So from our conversation last week – you are aware that Social Media is a Key tool in reaching more people with your marketing message. You are an expert in how social media can boost your search engine hits and Web traffic. How Social Media can increase brand awareness and perception. How Social Media can…
Internet audience tops 1 billion Jacksonville Business Journal – by Jeff Clabaugh Washington Business Journal The total global Internet audience topped 1 billion for the first time in December, according to Reston-based comScore, which tracks Internet traffic. The Asia-Pacific region now accounts for 41 percent of all Internet users, with China ranked as the largest…
How the average consumer spends their valuable time… their power minutes…