Google AdWords Assisted Conversions (Part 6 of 6) Columns are very important in measuring the success of your campaign. Options include Impressions, Clicks, Click Through Rate, Impressions Share, Conversions and much more. A tool that users don’t utilize enough is the assisted conversions column. We will be covering this important detail in the final installment…
Google AdWords Remarketing / Retargeting To describe AdWords Remarketing, in a nutshell, your ads follow a user after they have left your site. Let’s just say you are shopping for the hottest shoes for spring 2017. You found the pair you like but they are out of your price range right now. A few days…
Google AdWords for Video – Overview Since we have started covering AdWords, and the benefits of advertising on their network, we have only covered the basics. Today I will be going over their Video Ads and the awesome power of a simple video ad. AdWords for video allows you to show your ad, in the…
Google AdWords Text Ads Everyone has seen these ads while searching for something on Google. They show up at the top and bottom of the search results page. They are a good way to advertise your business or product before the organic search. The expanded text ads look like this:
Jacksonville Blogging A company’s website can be one of it’s best tools to market itself. And blogging is an affordable way to do so. A good website will hold enough information to entice a potential customer to find out more about that business with the potential to using that company for their services. Along with…
1. Hold your front-end employees accountable for brand – compliant customer experiences. Many company’s have customer experience goals, but do not measure if these goals are being met. For example, some companies expect contact teams to place a post-interaction follow up calls or surveys. They ensure that the customer is satisfied with any service received.…
Consumers are demanding videos more than ever, however, businesses aren’t producing enough video content. In fact, 50 percent of Millennials prefer watching videos over reading content, according to a new study by Levels Beyond. Sixty-one percent of consumers will watch a branded video if it’s shared by a friend, according to Levels Beyond. In addition,…
The Internet added 24 million new domain names in 2008, according to a fourth quarter report by by Internet infrastructure services company VeriSign Inc.
So from our conversation last week – you are aware that Social Media is a Key tool in reaching more people with your marketing message. You are an expert in how social media can boost your search engine hits and Web traffic. How Social Media can increase brand awareness and perception. How Social Media can…
Internet audience tops 1 billion Jacksonville Business Journal – by Jeff Clabaugh Washington Business Journal The total global Internet audience topped 1 billion for the first time in December, according to Reston-based comScore, which tracks Internet traffic. The Asia-Pacific region now accounts for 41 percent of all Internet users, with China ranked as the largest…