Word Relation Numb Sensation… Sounds like a weird way to describe your product. In fact, this way of advertising happens quite often in the world of products. It’s called Oxymoron Advertising and puts the reader in a state of confusion. This is an example of poor “Word Relation”. Meaning the choice of words directly contradicts…
Details1. Keyword Essentials: The best keywords are 2-4 word phrases that describe what your business does. By using a common language that users are likely to type in, you increase your chances of being searched. If your keywords are too general then they’ll likely be too competitive. If your keywords are too specific then few…
Details1. Hold your front-end employees accountable for brand – compliant customer experiences. Many company’s have customer experience goals, but do not measure if these goals are being met. For example, some companies expect contact teams to place a post-interaction follow up calls or surveys. They ensure that the customer is satisfied with any service received.…
DetailsConsumers are demanding videos more than ever, however, businesses aren’t producing enough video content. In fact, 50 percent of Millennials prefer watching videos over reading content, according to a new study by Levels Beyond. Sixty-one percent of consumers will watch a branded video if it’s shared by a friend, according to Levels Beyond. In addition,…
DetailsA Logo is meant to be an identifier. YOUR identifier. A logo is an important part of your advertising strategy. A logo is meant to be simple and clean, so that within seconds the person can identify the company that is attached to the logo. So many people try to educate within a logo instead…
DetailsThe Internet added 24 million new domain names in 2008, according to a fourth quarter report by by Internet infrastructure services company VeriSign Inc.
The average American’s usage of TV, Internet and mobile continues to increase, with TV use hitting a record high, according to the Nielsen Co.’s second “A2/M2 Three Screen Report.” The average time a U.S. home used a TV set during the 2007-08 TV season increased to 8 hours and 18 minutes per day, the highest…
DetailsInteresting excerpt and perspective from recent posting on www.googlizationofeverything.com Google raises our expectations about things both deep and shallow. Unhappiness and anxiety dwell in that space between reality and expectations. When our expectations about significant things – justice, peace, health, and knowledge – exceed reality by significant margins, the difference can motivate us to achieve marvelous…
DetailsSo from our conversation last week – you are aware that Social Media is a Key tool in reaching more people with your marketing message. You are an expert in how social media can boost your search engine hits and Web traffic. How Social Media can increase brand awareness and perception. How Social Media can…
DetailsAs you are reading this blog – you are an example of why Social Media is so important to tap into… Here are 5 Friday Fast Facts on Why You Need to Boost Your Social Media Life this weekend! Help manage your company’s or brand’s reputation Build brand awareness and helps improve how people view…
Details
