Google AdWords Assisted Conversions (Part 6 of 6) Columns are very important in measuring the success of your campaign. Options include Impressions, Clicks, Click Through Rate, Impressions Share, Conversions and much more. A tool that users don’t utilize enough is the assisted conversions column. We will be covering this important detail in the final installment…
The average American’s usage of TV, Internet and mobile continues to increase, with TV use hitting a record high, according to the Nielsen Co.’s second “A2/M2 Three Screen Report.” The average time a U.S. home used a TV set during the 2007-08 TV season increased to 8 hours and 18 minutes per day, the highest…
Interesting excerpt and perspective from recent posting on www.googlizationofeverything.com Google raises our expectations about things both deep and shallow. Unhappiness and anxiety dwell in that space between reality and expectations. When our expectations about significant things – justice, peace, health, and knowledge – exceed reality by significant margins, the difference can motivate us to achieve marvelous…
As you are reading this blog – you are an example of why Social Media is so important to tap into… Here are 5 Friday Fast Facts on Why You Need to Boost Your Social Media Life this weekend! Help manage your company’s or brand’s reputation Build brand awareness and helps improve how people view…
Verne Kopytoff, San Francisco Chronicle Staff Writer – Monday, February 16, 2009 Bombarding consumers with online banner ads, the flashier the better, has been a mainstay of Internet advertising for more than a decade. But increasingly, marketers and the agencies that cater to them are borrowing from the social-networking craze and infusing their sales pitches…