MAINTAINING ADVERTISING DURING TOUGH TIMES CAN RAISE: VISIBILITY – When competitors reduce advertising, there’s less media noise. MARKET SHARE – You can move past close competitors or further dominate the market by increasing share. TOP-OF-MIND AWARENESS – Customers remember you THE LEVEL OF CUSTOMER DIALOGUE –
An email we received from Bill Harris – Founder of Centerpointe Research Institute – regarding viewing the current economy… Is all the financial turmoil–not to mention the already-existing political/election and terrorist/war stress–getting to you? We’re all connected to the financial system, and though many people have become complacent again after the bailouts, and because no…
In the U.S., so much fear has arisen in regard to our economy. It is important for us not to look at our current economic situation as dire, or bad, or disastrous. Instead look at it as “fallow”. The wise farmer allows portions of his fields to lie fallow for a season or two in…
Billionaire, Warren Buffett pumped $5 billion into Goldman Sachs, and then followed that up with a $3 billion investment in General Electric. In troubled times, Warren drives a hard bargain and ends up with extraordinary value. In other words, Warren buys low and then sells high. He is a contrarian. While others go into the…
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