Internet domain names grow to 177M
The Internet added 24 million new domain names in 2008, according to a fourth quarter report by by Internet infrastructure services company VeriSign Inc.
Viewing Across Screens Grows, Nielsen Report Says
The average American’s usage of TV, Internet and mobile continues to increase, with TV use hitting a record high, according to the Nielsen Co.’s second “A2/M2 Three Screen Report.” The average time a U.S. home used a TV set during the 2007-08 TV season increased to 8 hours and 18 minutes per day, the highest…
It’s a Google World
Interesting excerpt and perspective from recent posting on www.googlizationofeverything.com Google raises our expectations about things both deep and shallow. Unhappiness and anxiety dwell in that space between reality and expectations. When our expectations about significant things – justice, peace, health, and knowledge – exceed reality by significant margins, the difference can motivate us to achieve marvelous…
It’s Tuesday – Time to Face Your Fears
So from our conversation last week – you are aware that Social Media is a Key tool in reaching more people with your marketing message. You are an expert in how social media can boost your search engine hits and Web traffic. How Social Media can increase brand awareness and perception. How Social Media can…
Friday Fast Facts
As you are reading this blog – you are an example of why Social Media is so important to tap into… Here are 5 Friday Fast Facts on Why You Need to Boost Your Social Media Life this weekend! Help manage your company’s or brand’s reputation Build brand awareness and helps improve how people view…
Social networking is next step for online ads
Verne Kopytoff, San Francisco Chronicle Staff Writer – Monday, February 16, 2009 Bombarding consumers with online banner ads, the flashier the better, has been a mainstay of Internet advertising for more than a decade. But increasingly, marketers and the agencies that cater to them are borrowing from the social-networking craze and infusing their sales pitches…
1 Billion Users… and counting!
Internet audience tops 1 billion Jacksonville Business Journal – by Jeff Clabaugh Washington Business Journal The total global Internet audience topped 1 billion for the first time in December, according to Reston-based comScore, which tracks Internet traffic. The Asia-Pacific region now accounts for 41 percent of all Internet users, with China ranked as the largest…
Superbowl Ads – Just not getting it or a comic relief?
This weekend is the annual party, celebration and competition of the greatest TV Commercials… errr… we mean football teams, to play on your TV set this year. Rumors are already swirling on who will have the best ads, who will even be advertising during the big game and what approach do businesses take this year? Do they…
Power Notes – Power Minutes
How the average consumer spends their valuable time… their power minutes…
Monday Short Set – INCREASE ADVERTISING WHILE OTHERS CUT BACK
MAINTAINING ADVERTISING DURING TOUGH TIMES CAN RAISE: VISIBILITY – When competitors reduce advertising, there’s less media noise. MARKET SHARE – You can move past close competitors or further dominate the market by increasing share. TOP-OF-MIND AWARENESS – Customers remember you THE LEVEL OF CUSTOMER DIALOGUE –