Sell more cars to new customers with conquest email marketing and create lifelong customers for your dealership with loyalty campaigns.
Email marketing for car dealers is a win-win advertising tactic. Auto dealerships benefit from email marketing campaigns because it’s affordable to send multiple messages to a target audience. Automotive email campaigns are an effective way to reach car buyers within your designated market area (DMA).
We offer several automotive email marketing content ideas to try starting with the run-of-the-mill manufacturer campaigns to more niche-style email advertising. With the right combination of emails, your dealership will not only gain more new customers but you’ll also retain your existing ones.
Most dealerships are very familiar with tier 2 and tier 3 marketing. There are two main types of email campaigns done at the dealer level. Depending on your personal dealership’s advertising needs, you can choose to send an array of messaging to local car buyers. Here are a few of the different types of email content you can send.
These types of emails are the standard template for new car sales lead generation strategies. Each campaign is branded with your dealership information and includes the latest monthly deals on new cars, truck and SUVs. Some dealerships even opt to send out a weekly email with special discounts and incentives on select models. Loaded with tons of pictures and offers, these emails tend to peak the interest of a potential car buyer which results in some form of contact with your dealership.
You have made contact, whether by phone, online or face to face in the showroom to discuss the sale of a particular model or a specific car. Shortly after making contact, there should be a follow-up email that goes to the potential car buyer to touch base with them. In this email, you should also provide them with important information about your dealership, what it offers and your contact details.
The Baer Edge has broadened their horizons as growth trends have seen Internet and Target Market Research become a key role in their advertising mix. The Baer Edge specializes in Unfair shares getting your business more than your fair share of the market! A big ad budget, a little ad budget the need for results is the same!
I have worked with Victoria for over 5 years. She is more than an advertising firm, she’s an advocate for our brands. She handles the advertising for 4 of our manufacturers and keeps track of our Co-op and always makes sure it is correctly submitted and paid to us! The Key Auto Company is grateful to have her! Thanks, Tori for all you do that goes above and beyond advertising! We appreciate you!
The Baer Edge is a longtime partner of mine. They are one of our agencies that work with car dealers for digital marketing solutions. Working with the Baer Edge makes the process of working with car dealers smoother. It allows for a centralized contact for creative direction, invoices, etc. Working with the Baer Edge could definitely make your business life easier.
We have worked with Victoria for many years and she has always made our company her top priority. We offer a unique service that requires us to have a strong web presence on both the international & national markets. Victoria and her agency are exceptionally skilled at handling complex marketing issues. What I like most is they are on top of the latest technology & trends. If you have an idea and it creates an obstacle, Victoria has the tenacity to plow through it and create something fantastic! I would not trust anyone else to get the job done right, I highly recommend her for your marketing and web
I’ve known Victoria for several years and when I needed help with my business I reached out to her. I enjoy working with Victoria because she takes all the “business of advertising my business” away
from me and that allows me to concentrate on my clients and getting their jobs done while she gets results for me and sends me new clients! She makes my job easier!
I personally recommend Victoria and her agency to others ! If you are looking for help with your business call The Baer Edge.
Victoria Baer and I have worked together for many years. You would be hard pressed to find anyone who is more invested in her client’s success than Victoria. She combines her passion with state-of-the-art marketing tools and approaches. She has a thorough understanding of the digital space and how to incorporate it into a media plan to drive real and measurable results.