Google AdWords Display Ads Have you ever been searching for something on Google, like a new pair of shoes? Days later you see an ad with those same shoes, right? You have been introduced to the AdWords Display Ads, and it’s a strong way to drive business to your site. These ads show multiple times,…
Google AdWords Text Ads Everyone has seen these ads while searching for something on Google. They show up at the top and bottom of the search results page. They are a good way to advertise your business or product before the organic search. The expanded text ads look like this:
How To Increase AdWords Conversions Increasing your Pay-Per-Click conversion rate is the most challenging hurdle to overcome when investing money. Some of the most obvious things about AdWords are often overlooked. Most of the time people get caught up in how much money they are spending or how much they are bidding for keywords.
1. Keyword Essentials: The best keywords are 2-4 word phrases that describe what your business does. By using a common language that users are likely to type in, you increase your chances of being searched. If your keywords are too general then they’ll likely be too competitive. If your keywords are too specific then few…
Internet audience tops 1 billion Jacksonville Business Journal – by Jeff Clabaugh Washington Business Journal The total global Internet audience topped 1 billion for the first time in December, according to Reston-based comScore, which tracks Internet traffic. The Asia-Pacific region now accounts for 41 percent of all Internet users, with China ranked as the largest…