BROADCAST ADVERTISING

GIVE YOUR BUSINESS THE COMPETITIVE EDGE

Broadcast Advertising

Broadcast Advertising in Jacksonville

Broadcast has always been the most powerful medium to get your message out to the world and with the advancement of internet, a combination of broadcast and internet can send your business over the edge.

Technically, broadcast is defined as just radio and television because it goes “over the air” by airwaves. Cable advertising is not technically defined as broadcast for it is delivered thru cable. Cable advertising these days cannot be overlooked for their niche networks that offer niche marketing for advertisers that can use the frequency of cable.

Television is a “reach” medium, for it reaches the masses and just a few spots can implode a powerful impact onto your business — not to mention the validation effect when you put your business in a local avail of a network program. Television advertising is the most cost-effective way to reach a targeted customer if used correctly.

Radio advertising is a very cost-effective way to reach a targeted audience effectively. Radio advertising is a great way for a small business to grow their business so they can broaden their advertising mix to include television, cable and or the internet. Radio’s most effective results are usually in event marketing or promotional marketing. Nothing can promote an event or promotion like radio can and when this is combined with television and the internet the results can quickly put your business on the map.

Cable is a frequency medium like radio. Cable must be bought for its frequency more so than its reach. Each cable Network is like a “radio station”. Each radio station targets certain demographics for example country radio listeners won’t switch over and list to Rock stations, and vice versa so when you buy a radio station you want to schedule your media vertically with enough frequency to make an impact. Cable advertising can be very effective for a business that has a distinct customer base within a distinct geographical region.

Advertising does work! It’s knowing how to work and use each medium the way it works best! If you’ve done TV, cable or radio and it didn’t work there are several factors why that could be how did you buy it, what medium did you use, what was the reach and frequency, what was the message, did it have an offer, did it have a reason to act within a deadline all of these factors are crucial to a good media buy or plan. Just a last thought if TV, Radio, Cable, and Internet didn’t work trust me it would not still exist! It works: so get the Edge! Call The Baer Edge for a media plan that works for your business.

 

Why The Baer Edge?

The Baer Edge has broadened their horizons as growth trends have seen Internet and Target Market Research become a key role in their advertising mix. The Baer Edge specializes in Unfair shares getting your business more than your fair share of the market! A big ad budget, a little ad budget the need for results is the same!

WHAT OUR CUSTOMERS SAY

Anita Stout Rating on The Baer Edge

I have worked with Victoria for over 5 years. She is more than an advertising firm, she’s an advocate for our brands. She handles the advertising for 4 of our manufacturers and keeps track of our Co-op and always makes sure it is correctly submitted and paid to us! The Key Auto Company is grateful to have her! Thanks, Tori for all you do that goes above and beyond advertising! We appreciate you!

Courtland Owens

The Baer Edge is a longtime partner of mine. They are one of our agencies that work with car dealers for digital marketing solutions. Working with the Baer Edge makes the process of working with car dealers smoother. It allows for a centralized contact for creative direction, invoices, etc. Working with the Baer Edge could definitely make your business life easier.

Monica Iversen

We have worked with Victoria for many years and she has always made our company her top priority. We offer a unique service that requires us to have a strong web presence on both the international & national markets. Victoria and her agency are exceptionally skilled at handling complex marketing issues. What I like most is they are on top of the latest technology & trends. If you have an idea and it creates an obstacle, Victoria has the tenacity to plow through it and create something fantastic! I would not trust anyone else to get the job done right, I highly recommend her for your marketing and web

Paul Garwol / Mortgage Lender

I’ve known Victoria for several years and when I needed help with my business I reached out to her. I enjoy working with Victoria because she takes all the “business of advertising my business” away
from me and that allows me to concentrate on my clients and getting their jobs done while she gets results for me and sends me new clients! She makes my job easier!
I personally recommend Victoria and her agency to others ! If you are looking for help with your business call The Baer Edge.

Sam Foley

Victoria Baer and I have worked together for many years. You would be hard pressed to find anyone who is more invested in her client’s success than Victoria. She combines her passion with state-of-the-art marketing tools and approaches. She has a thorough understanding of the digital space and how to incorporate it into a media plan to drive real and measurable results.