FEATURES:
One of the essential elements of an advertising campaign is the features of the product or service. The features are what the product offers that the customer can benefit from. For example, when selling cars, a feature would be that the interior is leather. This is a specific feature that this car offers that other cars do not. By focusing on a specific feature you can find a specific buyer looking for a specific car with the leather interior your offer.
BENEFITS:
Benefits are another essential component to include when creating an advertisement. While benefits are closely related to features, they are not the same. For instance, a feature of a car’s interior is leather. A benefit tells the customer why the leather is attractive and what it does. With leather, the seller could claim that it stands up to traffic better than other interiors, which keeps it looking better over the long term.
URGENCY:
Effective advertising often includes some wording to create a sense of urgency. When urgency is created, it often spurs customers into action. For example, saying that the product is available in “limited cars” might entice a customer to make a purchase. Without urgency, the customer may feel like he can wait until a more opportune time. This will also give them time to “shop around” and find a different car or a different dealer with more urgency.
LAYOUT:
In a successful advertisement, the layout of the information is sometimes just as important as the information itself. You must make the advertisement look appealing to the customer. Simply putting some words in a digital ad does not create an advertisement. Combine visually appealing elements such as color, word placement and font size. Including images and logos can also help the overall appearance of the ad.
OFFER:
After presenting the features and benefits and creating a sense of urgency, it is important to make an offer to the customer. The offer typically includes the price, financing terms or some other information that the customer needs to make a purchase. You tell the customer where to go to make a purchase, such as a website or a car lot. This is important as the customer needs to know what to do next after seeing the ad.
The Baer Edge has broadened their horizons as growth trends have seen Internet and Target Market Research become a key role in their advertising mix. The Baer Edge specializes in Unfair shares getting your business more than your fair share of the market! A big ad budget, a little ad budget the need for results is the same!
I have worked with Victoria for over 5 years. She is more than an advertising firm, she’s an advocate for our brands. She handles the advertising for 4 of our manufacturers and keeps track of our Co-op and always makes sure it is correctly submitted and paid to us! The Key Auto Company is grateful to have her! Thanks, Tori for all you do that goes above and beyond advertising! We appreciate you!
The Baer Edge is a longtime partner of mine. They are one of our agencies that work with car dealers for digital marketing solutions. Working with the Baer Edge makes the process of working with car dealers smoother. It allows for a centralized contact for creative direction, invoices, etc. Working with the Baer Edge could definitely make your business life easier.
We have worked with Victoria for many years and she has always made our company her top priority. We offer a unique service that requires us to have a strong web presence on both the international & national markets. Victoria and her agency are exceptionally skilled at handling complex marketing issues. What I like most is they are on top of the latest technology & trends. If you have an idea and it creates an obstacle, Victoria has the tenacity to plow through it and create something fantastic! I would not trust anyone else to get the job done right, I highly recommend her for your marketing and web
I’ve known Victoria for several years and when I needed help with my business I reached out to her. I enjoy working with Victoria because she takes all the “business of advertising my business” away
from me and that allows me to concentrate on my clients and getting their jobs done while she gets results for me and sends me new clients! She makes my job easier!
I personally recommend Victoria and her agency to others ! If you are looking for help with your business call The Baer Edge.
Victoria Baer and I have worked together for many years. You would be hard pressed to find anyone who is more invested in her client’s success than Victoria. She combines her passion with state-of-the-art marketing tools and approaches. She has a thorough understanding of the digital space and how to incorporate it into a media plan to drive real and measurable results.