When to do PPC?
Although there is always some disagreement to any definition offered in the online world, most professionals consider pay-per-click marketing, along with organic SEO, to be the key strategies used in search engine marketing campaigns.
When you manage a pay per click account, your company is bidding against competitive companies for select keywords. Each time a user clicks on your company’s listing, your pay per click account will be charged.
Pay per click programs are revenue-producing products for the search engine companies and each makes it easy for you to participate in their programs. However, like any other investment, a PPC campaign should be planned, executed and monitored for its return on investment. Your selection and use of keywords are critical elements of establishing an effective pay per click strategy. It doesn’t help to buy clicks for the weak keywords. So, remember the need for intelligent bidding and avoid wasting your company’s search engine marketing budget.
When carefully planned and properly executed, a pay-per-click campaign can be a powerful tool for online marketing. Internet research suggests that when combined with good organic listings, pay-per-click sponsored listings can increase the credibility of your website and lead to a much higher percentage of clicks to conversions.
PPC is also well suited for online campaigns that have geo-targets and need a jumpstart for their Internet presence. The best approach for your company may be a combination of PPC and organic strategies competing for keyword searches.
Contact us today and we can arrange for a meeting with our PPC specialists to discuss your company’s plans for managing a pay-per-click strategy.
The Baer Edge has broadened their horizons as growth trends have seen Internet and Target Market Research become a key role in their advertising mix. The Baer Edge specializes in Unfair shares getting your business more than your fair share of the market! A big ad budget, a little ad budget the need for results is the same!
I have worked with Victoria for over 5 years. She is more than an advertising firm, she’s an advocate for our brands. She handles the advertising for 4 of our manufacturers and keeps track of our Co-op and always makes sure it is correctly submitted and paid to us! The Key Auto Company is grateful to have her! Thanks, Tori for all you do that goes above and beyond advertising! We appreciate you!
The Baer Edge is a longtime partner of mine. They are one of our agencies that work with car dealers for digital marketing solutions. Working with the Baer Edge makes the process of working with car dealers smoother. It allows for a centralized contact for creative direction, invoices, etc. Working with the Baer Edge could definitely make your business life easier.
We have worked with Victoria for many years and she has always made our company her top priority. We offer a unique service that requires us to have a strong web presence on both the international & national markets. Victoria and her agency are exceptionally skilled at handling complex marketing issues. What I like most is they are on top of the latest technology & trends. If you have an idea and it creates an obstacle, Victoria has the tenacity to plow through it and create something fantastic! I would not trust anyone else to get the job done right, I highly recommend her for your marketing and web
I’ve known Victoria for several years and when I needed help with my business I reached out to her. I enjoy working with Victoria because she takes all the “business of advertising my business” away
from me and that allows me to concentrate on my clients and getting their jobs done while she gets results for me and sends me new clients! She makes my job easier!
I personally recommend Victoria and her agency to others ! If you are looking for help with your business call The Baer Edge.
Victoria Baer and I have worked together for many years. You would be hard pressed to find anyone who is more invested in her client’s success than Victoria. She combines her passion with state-of-the-art marketing tools and approaches. She has a thorough understanding of the digital space and how to incorporate it into a media plan to drive real and measurable results.