Google AdWords Remarketing / Retargeting To describe AdWords Remarketing, in a nutshell, your ads follow a user after they have left your site. Let’s just say you are shopping for the hottest shoes for spring 2017. You found the pair you like but they are out of your price range right now. A few days…
Google AdWords for Video – Overview Since we have started covering AdWords, and the benefits of advertising on their network, we have only covered the basics. Today I will be going over their Video Ads and the awesome power of a simple video ad. AdWords for video allows you to show your ad, in the…
Google AdWords Display Ads Have you ever been searching for something on Google, like a new pair of shoes? Days later you see an ad with those same shoes, right? You have been introduced to the AdWords Display Ads, and it’s a strong way to drive business to your site. These ads show multiple times,…
Google AdWords Text Ads Everyone has seen these ads while searching for something on Google. They show up at the top and bottom of the search results page. They are a good way to advertise your business or product before the organic search. The expanded text ads look like this:
How To Increase AdWords Conversions Increasing your Pay-Per-Click conversion rate is the most challenging hurdle to overcome when investing money. Some of the most obvious things about AdWords are often overlooked. Most of the time people get caught up in how much money they are spending or how much they are bidding for keywords.